If you’re looking to publish articles on a niche website but you have no desire or inclination to write them, you have a few different options for accumulating good content.
Pay a copywriter to write the articles for you.
This is probably the most professional, but also most expensive, option. A copywriter is a trained professional who will be able to quickly and efficiently research and write on any number of topics. (Psst: you can find some amazing copywriters on Fivver!)
If you do decide to hire a copywriter, ask for a few writing samples that are specific to your industry, trade, hobby or skill. Also make sure that the copywriter you choose is proficient in writing for the web. Keywords, H1 headlines and web-friendly article formats do take some specialized knowledge and experience to master.
Buy the articles as “PLR content.”
PLR stands for Private Label Rights content. It’s the term given to packs of pre-written articles. These cost much less versus hiring a freelancer or copywriter since the copies are available for purchase by multiple parties.
Some people are concerned that the quality of a PLR article is lower than one which was written by a skilled writing professional. This is not true *most* of the time, though there is some questionable PLR content out there and some great PLR content. This is just like when you go to dine a new restaurant; you’re never sure about how good the food will be until you try it! My advice for you is to do your homework and get free samples first before investing. This way you know what the quality is like before you buy.
I also highly suggest that edit your PLR rather than publishing it word for word on your site. This is for 2 reasons: 1, you don’t want to sound like a carbon copy of someone else out there, and 2, you should be branding your own business and infusing your own ideas, voice, and personality into the article. That’s what will attract quality people to your site – you being you, in all of your communications!
Conduct online interviews.
A quick way to get a full web page of article content written in a hurry is to set up an interview of someone in a complementary field. So for example, if you have a website that sells paint supplies, you could interview the local one-stroke painting authority.
It won’t take long at all to type up a series of compelling questions, and with any luck you’ll have a perfect article in your email within a few days!
Focus on product reviews.
The product review is a legitimate piece of web content that gets a lot of traffic from curious consumers who want to gather information before making a purchase. The great news is that if your product review serves as the final sales conversion, then you can hopefully get some clicks on the affiliate links that you’ve included along with said product review.
