Step Out of Your Comfort Zone for Business Growth

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Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else?

More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth.

It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better.

*Psst…this post is #6 in the Business Planning to Rock Next Year blog series. If you missed the first post, head here to check it out!*

Your Comfort Zone can Only Get You so Far

Let’s say you goal is to grow your reach and get out in front of a larger audience. What you’ve done so far and what feels comfortable is writing a blog post a week and then sharing it on social media.

Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement. But by sticking to just blog posts, you’re staying in your comfort zone.

TFW You Get a Little Bit Uncomfortable Instead

What if you used the time that you would have spent writing and promoting yet another blog post or two per week to instead write a guest blog post for someone else’s website with a bigger reach?

What if you sat down and recorded a fun and informational video that you can share on YouTube, imbed in a blog post, and share via your favorite social media outlets?

What if you used the time to set up and tested a Facebook ad that continually sends new leads into your funnel?

If those things are new to you, that may seem like a scary proposition! But getting uncomfortable and doing it anyway can have some huge rewards.

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Your Efforts Bring You Diversified Reach

Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the change to start a relationship with a follow blogger that may lead to all sorts of other opportunities and collaborations now and in the future.

Recording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles. There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.

Spending money on paid ads can sound like a scary proposition, but once you crack it (yourself or via a VA’s assistance) and find something that converts well for you, you will get a steady stream of new leads in front of you without any added work.

Discomfort is Cyclic for a Healthy, Growing Business

There’s something else I want to mention just in case I don’t have you convinced yet that getting out of your comfort zone is something you should be doing regularly. You won’t stay uncomfortable for very long.

After recording those first few videos, submitting a couple of blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes. Before you know it, they become second nature and yet another tool in your virtual tool belt!

Once that happens, you know it may be time to get a little uncomfy again and explore some other marketing strategies and ideas for even further growth.

Ready for more? Read the next post in this series: Engineer Explosive Growth by Stacking Your Efforts