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To put it simply: In order to grow your income, you need more customers.

That in turn means you need more people to sign up for your list.

But where do these new subscribers come from? One important way to get them is by increasing the traffic to your site. Let’s cover some of the things you’ll want to do to achieve this:

*By the way, this post is #3 in the Business Planning to Rock Next Year blog series. If you missed the first post, head here to check it out!*

Get More Traffic from Various Sources

Ads, social media, word-of-mouth, affiliate programs, oh my! These should always be a priority and something you work on regularly.

Track your growth as you move along and keep an eye out for trending ideas to boost your traffic!

Get More Subscribers

As you start to get more traffic, your list will start to grow, but don’t stop there! Tweak your opt in-forms to increase conversion. Create new lead magnets often to get the attention of different sub-groups of your target audience.

Set up a few dedicated opt-in pages and start driving traffic to them. Do what you can to continually grow your list and pick up speed in the process.

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Turn Those Subscribers into Customers

This third piece of the puzzle is where things get really interesting. You want your audience to spend money with you either by buying your products and services, or through your affiliate links.

Offer more products. Raise your prices. Find more attractive offers you can promote as an affiliate. Work on your funnels. There’s a lot you can tweak to grow your bottom line once you have traffic and subscribers figured out!

Putting it All Together

The real power of this approach becomes apparent when you start to look at how these three things work in synergy. By getting more and higher quality traffic, while improving your opt-in rates, and creating higher prices products with sales funnels that convert well, you can quickly make a huge difference in your bottom line.

Each of these elements alone will help, but by combining them, you will start to see exponential growth!

Let Me Illustrate This with An Example

Let’s say you start out with 100 new visitors per day. 10 percent of them sign up for your mailing list, which comes out to 10 new subscribers each day. One of these people buys one of your products at $10.

Now let’s see you double your traffic. With nothing else changing, you go from making $10 per day to $20. But what if you can also improve your opt-in forms and get to a 20% conversion. You also create a few more products and each of your customers ends up spending 3 times as much as before.

When we add all that up you go from making $10 per day to 40 new subscribers each day which means 4 new customers. If each of them spends $30 shopping around in your shop, you end up making $120. That’s a pretty big bump from $10 while still only requiring you to double your traffic. Pretty impressive, isn’t it?

Ready for more? Read the next post in this series: Working Backwards to Set Business Goals