What to Write About on Your Health Coaching Blog

Have you been thinking about starting a blog for your business or do you already have a blog? This is an excellent addition to your marketing efforts and can add to your success as a health and wellness coach. However, if you’re like most people, the thought of starting and maintaining a blog may be daunting.

The truth is: Coaches and influencers that don’t have a blog are missing out on a huge opportunity! A blog is a time-tested way to connect with your customers, build trust and credibility, and boost your SEO and profits.

Instead of allowing any fears (like not knowing what to write about, or feeling like you don’t have enough time to manage a blog) to hold you back from starting a blog for your business, read on for five surefire ways to always have something to write about.

*Psst…this post is #5 in the Health Coaching Content Strategy blog series. If you missed the first post, head here to check it out!*

Learn What to Write About on Your Health Coaching Blog and Never Run Out of Ideas:

Share Company News

If you’re launching a new product or service, write a blog post all about it! For example, share that news on your blog if you’ve released a new eBook or program, or are now offering VIP days or 1:1 coaching. Your audience will appreciate being kept in the loop, and it’s a great way to generate buzz around your business.

Offer Helpful Tips and Advice

People are always looking for valuable information to help them in their everyday lives. You’ll have no problem developing ideas for your coaching blog if you can offer helpful tips and advice related to your niche.

Get Primal Content ON REPEAT – RIGHT HERE!

Share Your Story

Your customers need to know who you are, what you stand for, and why you do what you do. So, share your personal story on your blog – as it relates to your services and clients’ results – and give your ideal clients a behind-the-scenes look at you and what goes into your paid offerings.

Pick your FREE Opt-In Bundle for Your Audience!

Highlight Your Team Members or Yourself

Your team makes your business tick, so highlight their individual stories on your blog. This will help humanize your brand and show your customers that real people are behind it. If you don’t have a team, then shamelessly highlight yourself!

Get Personal

While getting too personal isn’t necessary on your blog, sharing some insights into your life outside of work can help humanize you and make you more relatable to your readers.

Keep an Open Mind

With blogging, there are endless possibilities for topics. If you keep an open mind and are willing to write about various topics, you’ll never run out of blogging ideas! A different approach, a new format, works together to help unleash your creativity.

Wrapping Up: What to Write About on Your Health Coaching Blog

Blogging connects you with your customers and builds trust and credibility. However, it can be daunting if you don’t know what to write about. Regardless of your topic, keep your target audience in mind.

Your blog should be helpful, relevant, and interesting to them. If you can do that, you’ll never run out of ideas for your business blog. If you’re still having issues coming up with ideas for your health coaching blog, check out our library of done-for-you content that you can copy, paste, personalize, and publish!

Ready for more content strategy and growth tips?

Read the next post in this series: How to Keep Your Content Strategy Fresh (COMING SOON!)