Welcome to the Health Coaching Content Strategy blog series where you’ll learn how to create a content strategy that supports the growth of your business!
A content strategy is a plan for how you will create, publish, and manage your content.
It includes your overall goals for your content, who will create it, what kind of content you will create, and when and where you will publish it.
A content strategy ensures that all of your content is created with a purpose in mind. It helps you be consistent with your messaging and branding and keeps you from wasting time and resources on creating content that doesn’t serve a purpose.
The great news is that creating a content strategy doesn’t have to be complicated or time-consuming. Let’s dive in…
Follow these six steps to create a content strategy that will help you to grow your business:
Step One: Define Your Goals
What do you want the content you publish to achieve? For example, do you want to increase brand awareness, drive traffic to your website, or generate new leads?
First, be detailed about the goals of your content, including narrowing down the purpose of one particular piece of content. Then, you want an overall strategy to help you achieve those goals.
Step Two: Know Your Audience
Who do you want to reach with your content? Creating personas for your ideal customers will help you understand their needs and how they like to consume content.
Then, with this information in mind, you can create content that appeals precisely to them and speaks to their specific pain points.
Step Three: Create Valuable Content
Your content should be interesting and informative, and it should offer value to your audience. Ask yourself if your content is something that people would actually want to read or watch.
Would it help them to solve a problem? Is it entertaining? If not, jazz it up a bit to make it more enjoyable!
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Step Four: Promote Your Content
Once you’ve created great content, don’t let it languish on your website or blog. Instead, share your content on social media, email it to your list, post it in your support group.
Most importantly for this step: Add YOU and your own personality into the marketing. As my friend, business coach, and fellow wellness done-for-you course creator Rachel Feldman always says: “People buy PEOPLE, not courses.”
Get creative with other promotion strategies. The more who see it, the more likely your content marketing will achieve your goals!
Step Five: Analyze and Adjust
After you’ve published your content, take some time to analyze how well it performed. Look at things like website traffic, social media engagement, and conversion rates.
You can make adjustments moving forward based on your findings.
Step Six: Rinse and Repeat
The best way to keep your content strategy effective is to create new, fresh content constantly. This doesn’t mean you have to publish a new blog post every day, but you should have a regular publishing schedule that you stick to.
By continually putting out new content, you’ll keep people coming back for more and eventually achieve your goals.
BONUS TIP: Stay Consistent
Consistency is vital if you want to be successful with content marketing.
A well-thought-out content strategy will help you be consistent with your messaging and branding and keep you from time wasters. After all, publishing content that doesn’t serve a purpose wastes your valuable time and energy.
If you feel you are falling behind with getting your content out on a regular basis because you are swamped with other aspects of your business, consider hiring a virtual assistant (here’s my favorite VA rock star). An assistant can help you schedule posts, format articles, input course content into your program delivery system, craft sales pages, send newsletters…you name it!
By following these six steps, and adding some done-for-you Primal Content to your library, you can create a content strategy to help you grow your business!
Ready for more content strategy and growth tips?
Read the next post in this series: Get Unstuck by Brainstorming New Content Topics
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