Eight Methods to Keep Your Wellness Content Fresh

As a health and wellness coach AND small business owner, you know that constant content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content.

Your website or social media outlets are usually the first contact point your customers have with you. If your website or social media feeds have outdated or irrelevant content, it will reflect poorly on your business as a whole.

*Psst…this post is #3 in the Health Coaching Content Strategy blog series. If you missed the first post, head here to check it out!*

To ensure your website always has fresh, relevant content, here are eight tips:

Know Your Audience

This might sound obvious (and maybe even annoying by now!) to hear as a wellness business owner. However, it is vital to your success.

Without understanding, you cannot be profitable or successful with all that content you spend so much of your valuable time creating. Understanding your target market is key to producing the RIGHT content that pays off!

Keep Up with The Latest Trends

What’s hot right now in your industry? Be sure to write about it.

Assert yourself and your business as an expert in your field by writing about the latest trends. This shows potential customers that you are up-to-date and knowledgeable, which will make them more likely to do business with you.

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Write How-To Guides

One type of popular content is the how-to guide. People love to read guides that teach them how to do something.

Whether a guide on “How to Start Safely using Red Light Therapy” or “The Best Way to Bake a Primal Flourless Cupcake,” how-to guides are always popular and generate a lot of traffic.

Go Beyond the Text

Text isn’t the only type of content you can create. Think about using other formats, such as video, audio, or infographics. These types of content are often more engaging and can help you reach a larger audience!

Don’t worry about starting form scratch, though! Take some content from an old blog post or social media post or invest in some done-for-you Primal Content. Repurpose that one piece of content into audio or video.

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Feature Customers and Clients

A fabulous and effective way to generate fresh content is to feature your customers and clients. Consider featuring them in a testimonial or case study. This is also a great way to build relationships with your customers and clients.

Be sure to pop a testimonial or review into your content every now and then so your future clients can see what results to get excited about!

Outsource Your Content Creation

You can always outsource if you don’t have the time or resources to create content yourself. Many companies and freelancers specialize in creating content for businesses.

(Psst…raising my hand, here.)

Re-Purpose Old Content

If you’re struggling to find new ideas, look at your old content. Is there anything already popular that you can update or improve?

You can also republish old content if it’s still relevant—this is a great way to get more mileage out of your existing content.

Get Input from Others

If you’re struggling with new content ideas, ask for input from others. This could be done through a content brainstorming session with your team or by asking for suggestions from your social media followers.

Drop a poll into your support group or in your socila stories and see what valuable tips your followers might have to lend you to direct your future content.

Wrapping Up: Eight Methods to Keep Your Wellness Content Fresh

These tips will help you keep your business content ideas fresh, so you can continue attracting new customers and growing your business. Don’t fear experimenting with new ideas and trying new things.

The most important thing is to keep producing quality content that will help your audience make positive changes in their health and wellness.

Ready for more content strategy and growth tips?

Read the next post in this series: What to Do When You Run Out of Content Ideas (COMING SOON!)